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Ultimate guide to blog marketing
Posted by
awiopian at Monday, April 14, 2008
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While most blogs include ping services that automatically market your real estate blog to social networks and search engines, if you want to super-charge your traffic, you need to be pro-active and market your real estate blog with press releases, blog directories, blog rings, carnivals, social media sites, article syndication services and blog commenting. So, here is my ultimate guide to marketing your real estate blog.
Publish press releases
GOAL: Increase news media interest and interview requests.
A press release is news story, written in third person that demonstrates to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are an extraordinary way to kick start syndication of your blog content, acquire new readers and attract journalistic interest. Have a special event, milestone or new service to announce? Write a press release and use a web service to syndicate it.
The following are a number of press release service you can use, however I highly recommend spending the extra bucks and using PRWeb’s SEOed press release service.
Example: RSS Pieces syndicated our launch press release back in September and it not only spiked our traffic but it also helped promote our brand around the web.
Submit your real estate blog to blog directories
GOAL: Build brand awareness in the blogosphere and directory traffic
Blog directories are a great way of getting your blog name out there. By joining a few select directories, you can improve your web visibility and traffic. Below are some popular blog directories and links to lists of more directories.
Join blog rings and groups
GOAL: Network with readers and other industry bloggers while increasing new visitors
For those of you that haven’t joined a blog ring like MyBlogLog, get off your fanny and do it. It is a great way to more personally connect with your readers and other blogger that you read regularly. You can leave personal messages for your favorite bloggers and join communities of like-minded bloggers. There are tons of real estate related communities to join at MyBlogLog. Below are ist of the more popular web rings. Look into a few of them, join the ones you feel compatible with and start networking. You can increase traffic to your own blog and network with other real estate bloggers so you can exchange guest blogging spots on each others sites.
Compete in the Carnival of Real Estate
GOAL: Build your authority and credibility within the industry and among other industry bloggers
The Carnival of Real Estate just gets bigger and bigger each week. A Blog Carnival is a weekly summary of the best blogging posts on a given subject that appeared in someone’s blog during the previous week. A different blog hosts the carnival each week, so it brings bloggers writing on a given subject together. Blog Carnivals are often referred to as another form of viral marketing because it provides participants another way to increase traffic and gain links to their blog. Simply submit your best post from the week to the Carnival of Real Estate and see what happens.
Submit posts to social media sites
GOAL: Increase traffic and new visitors from social media sites while improving your brand credibility
Check out this article that shows you how much traffic you drive by simply submitting your better posts to Reddit. Submitting your best posts to social sites like ActiveRain, Digg, Reddit, NewsVine and Real estate Voices can boost traffic substantially and help to promote your brand and build authority across the net. It is one of the best ways to attract new visitors and syndicate your content.
Submit posts to article syndication sites
GOAL: Increase traffic and internet visibility through generalized syndication
Got a great post that begs to be spread across the Net? There are a bunch of syndication sites specifically for articles. Use them sparingly as you don’t want to devalue your site’s authority by over submitting articles. But when you have that one in a million precious gem of a post, submit it to article directories. Below is a list of popular article submission sites.
Read also: Ultimate guide to building backlinks
Top article directories
Comment on related local or real estate blogs
GOAL: Network with local and industry bloggers while building backlinks
Commenting on other industry or local blogs is a free means of developing a name for yourself and driving traffic from a popular blog(s) back to your blog. Real estate is a local business, so find other local blogs to comment on. You can easily find local blogs on Google Blog Search by typing in your farm area as the search term. Select some popular local blogs and just start commenting. You can also find industry blogs to increase your authority and network with other real estate bloggers.
Conclusion
If you are serious about driving traffic to your blog, you will start to incorporate some of these traffic driving techniques. Blog marketing isn’t difficult, but it does take a little time. Investing a mere 20 minutes a day to marketing your posts can help you to drive traffic and generate leads.
