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Search engine optimization or SEO is a method that can increase the amount of visitors to your website by ranking on top of the search engines. The better the chance the website can be visited by internet users, if the higher the rank the website has in the search engines’ results.

As the user performs a search through the search engine for a particular keyword or keywords, the website which is on the top rank can be seen on the first or second page of the search engines results. With the use of search engine optimization, it can guarantee that the website can be available and seen on the top rank of the search engine and it has good chances that the website will be visited by plenty of internet users.

If you truly want to gain success for your company, you should optimize our website. This article will offer some tips on how to gain success.

Your website will be left hanging there if you do not optimize it. In order for you to achieve success, you have to be on the top rank of the search engine results and this can happen with the means of search engine optimization.

But search engine optimization is quite complicated and requires lots of work, so you need to learn more about this internet marketing in order to optimize your website well. Another way to make sure that you will have an optimize website and can give you the assurance and guarantee that you will be on the top rank of the search engines results and to gain traffic and popularity is by the help of a professional SEO Company.

Definitely, you know that you have heaps of competitors, so if you do not make improvements and do not optimize your website, your business will not earn and your money and effort will just be put into waste. So you have to make use of this internet marketing in order to assure your company that you will gain success.

Most people use the internet in finding information, products and services through the help of the search engines. But these people rely to those websites who are on the top rank, so you have to be on the top rank in order to be visited and be known to the internet users and you can achieve this with the help of SEO Company. But do not work with just a SEO company, you have to make sure that it is the right and professional one that can aid you to success.

In order for you to find the best SEO company, you have to type the specific keyword or the topic of your business, like for instance if you are into real estate business, such as Miami real estate, simply type Miami real estate on the major search engines and look for the website that is on the top rank, and search for the SEO company that made that possible.

SEO Company can definitely aid you to success, with its how-how tools, strategies, methods and experiences, the company can guarantee you that you will be on the top rank of the major search engines results.

When you put up a website for your business, you should treat the occasion as you would opening up a physical storefront. Not only do you have to worry about making sure that it is presentable and accessible, you also have to think about how to make sure that people can find it. While with physical storefronts, you would use signs, television ads and newspaper inserts, thinking about how to get your website found is a little bit different.

When you are thinking about ways to make sure that your website can be easily found by the people who are looking for your type of service, there are many options open to you. The first and most obvious is to make sure that your site is a desirable place for browsers to visit and that contains a good deal of information on who you are and what you do. Doing this actually serves two very important purposes. The first is that having an informative, smoothly operating site is quite important. The second, less obvious reason, is that a good website that is optimized for the search engines can bring a great deal of relevant traffic to your page.

To draw people to your website, working to make sure that your page appears first page on a list of natural search results is essential. To this end, you need to take a look at what criteria search engines use to rate their results. While context and keyword density is certainly a factor, so is the popularity of your site, which is measured through how many sites link to you without you providing a reciprocal link in return. People work on bulking up this ranking through what is known as link-building, where they actively campaign to put links to their site on directories, web pages and article directories.

If you've spent any time on the internet at all, you are already aware of what a powerfully pervasive tool Google can be. A truly enormous percentage of internet traffic runs through Google's servers every day, and there are many opportunities to take advantage of that. Take a look at Google Adwords, the search engine's pay per click program. In this program, you will choose several keywords, and when these keywords are searched, your link will appear on the sidebar. You'll only pay when someone actually chooses to click your link. This is a directed form of advertising that is an excellent way to get people who are really interested in your services

Essentially, remember that the best sort of advertising that you can use is the one that is best suited to your site. Think about what your services are and what sites people who are looking for your services will frequenting. Many businesses have found a great deal of success in soliciting the services of a search engine consultant. A professional can help you find your feet in the online world, and offer you experience when it comes to making sure that your website is found by prospective customers. If you wouldn't tackle a physical advertising campaign without help, why would you do so online?

There are many options open to you when you are looking to advertise your website, so make sure that you consider them all!

1. Title Tags

The single most important “on page?factor affecting search engine rankings is the title tag. This is a snippet of code in the header section of a web document. The title of a web page is given great weight by the search engines, and for lesser competitive keyphrases a good title tag alone may be enough to catapult a page to the top of the engines.

One common mistake made is that a website is created from a template in which all of the title tag information is the same from page to page. This can not only get your pages thrown into the supplemental results, it is an example of extremely poor individual page optimization.

Individual page optimization basically means that each page of your site should be individually optimized for the contents and target keyphrase of that page. Chances are that you desire to attract visitors using a variety of keyphrases. If you use the same title tag throughout your site, you are missing out on a wonderful opportunity to do this.

The title tag of each page should be individually optimized for the keyphrases that you are targeting for that page. Repetition should be avoided. For ecommerce websites, each product page should contain a unique title tag reflecting the specific product featured on that page.

For example, let’s say you sell a large inventory of widgets of various types and sizes. The title tag of your home page should probably contain the word “widgets? Then, each individual product page should contain more information in the title tag pertaining to the specific product, such as “Large Red Widget ?Model ABC123? or something similar. This allows users searching for specific model numbers, or manufacturer names, or even more general terms like “large red widget?to land on a page specifically relevant to their search engine query.

2. Rich Content

If you are not including keyphrase rich content on each page of your website, you again face a risk of having your pages thrown into the supplementals, or having your pages outright rank poorly for your target keyphrases. Be sure to include at least one instance of the keyphrase you are targeting for that page in the body text of the page.

A rule of thumb I use is to first go through and select the keyphrases you are targeting for each page. Then, optimize the title tags accordingly to reflect this. After that, write rich, unique content for each page, and be sure to include at least one instance of the title tag content in the body text.

A common mistake in this area is to write generic page content, and simply replace the target keyphrase on each page. This type of methodology adds no real value to individual pages of your site and is almost certainly going to result in your pages get thrown into the supplementals on grounds of duplicative content. It is not enough, therefore, to have generic content which is the same on each page, with a mere substitution of the target keyphrase.

For example, a real estate agency wants to be at the top of the engines for searches in all 50 states. They create generic content such as:

“We are your [state name] real estate experts. Browse our [state name] real estate listings to find your perfect [state name] home…”

The firm then creates 50 individual state pages, with the exact same content and only the state name changed. This will not work. Each page needs to have unique, rich content, and so in the example above, we would need to create 50 original pages of content rather than using a simple “find and replace?methodology.

An ecommerce site should write rich descriptions for each of their products. A common mistake I see in such sites is that individual product pages contain little or no written content aside from the product name and a picture. Be sure to write at least a paragraph on the features and benefits of each product in the product description field.

3. Blog

Your competition is blogging, so it’s time you jump on the bandwagon. There are a number of reasons to blog that directly relate to search engine considerations. Google and other engines generally prefer sites with fresh content over stale sites. This means that ranking well involves the regular creation of rich content, and typically this is done via a company weblog.

Blog articles should be useful and informative and should not be considered necessarily self promotional. Using the real estate example above, the agency should write general interest articles on buying and selling homes, how to select a realtor, and the like. It should avoid writing articles touting the benefits of the firm itself ?blog articles should not be press releases (although it is okay to repost the occasional press release in the company blog). The reason for this is that general interest articles (such as the one you are reading right now) are much more attractive link bait (see next section) than are articles on how wonderful your company is.

Additionally, once you have started blogging, you are opening yourself up to link bait and social media opportunities as described below.

4. Link Bait

Generally speaking, the more links you have to rich content on your site, the better off you are going to be in the engines. The creation of a blog is a wonderful way to attract links. Other ideas for link bait include video, images, sound clips, press releases and the like. Contests, quizzes, product reviews, top 10 lists (or in the case of this article, a top 5 list), and how to articles fare very well. Also, the provision of useful tools can be a great way to attract links.

In the example of the real estate agency, a tool likely to attract links would be a free mortgage calculator. Offering such a tool on your website can attract the attention of other sites in the form of links, increasing your reputation and pagerank, which has a direct impact on higher search engine rankings.

Be sure to create link bait on a regular basis through the regular creation of content, of whatever form you choose.

5. Social Media

Now that you have created all this wonderful link bait in the form of blogs, videos, tools, and the like, you need to make sure to get the word out about it so that people know it is there. Social media has already become one of the most powerful ways to spread the word. Social media is loosely defined as any sort of user driven content. Famous examples include MySpace, Facebook, YouTube, Yahoo Answers, Wikipedia, and the like.

Social bookmarking sites such as Digg and StumbleUpon are wonderful ways to get the word out about your content. If you have a number of images (such as product images in an ecommerce site), image sharing sites such as Flickr are useful. Contests and quizzes are great fodder for social networking sites such as MySpace, Facebook, and Yahoo360. Video content can be promoted through YouTube, MetaCafe, AOLVideo, and similar sites.

The point is, the more you promote your wonderful link bait, the more people will find out about it and link to it. Put your content to work for you!

Google’s Blog Search is a blog search engine that indexes your blog posts by crawling XML feeds instead of the actual blog html page. The Blog Search includes all blogs which publishes a site feed: If your blog is not included in the Blog Search, you might want to ping them.

I’ve gotten some traffic from Google’s blog search but I haven’t thought too much about it until I saw a link on Conversion Rater which sent me to an article about search result rankings.

Apparently a new patent application from Google reveals the positive and negative factors which determine how Google Blog Search ranks search results. Bill Slawski at SEO By the Sea goes into greater detail on each factor in his excellent post.

Google’s blog search shows results in responses to searchers queries based upon a combination of relevance scores and quality scores… In addition to a relevance score, the search engine looks at a quality score.

A new patent application from Google discusses possible positive and negative factors that might go into that quality scores that might be used by Google Blog Search, and provides some explanations for each of those factors.

Here is the list of positive and negative factors which determine how you rank in Google’s blog search.

Positive Factors

• Links from blogrolls (especially from high-quality blogrolls or blogrolls of “trusted bloggers”)
• Links from other sources (mail, chats)
• Using tags to categorize a post
• PageRank
• The number of feed subscriptions (from feed readers)
• Clicks in search results

Negative Factors

• Posts added at a predictable time
• Different content between the site and the feed
• The amount of duplicate content
• Using words/n-grams that appear frequently in spam blogs
• Posts that have identical size
• Linking to a single web page
• A large number of ads
• The location of ads (”the presence of ads in the recent posts part of a blog”)

Just a short post to let everyone know that you can submit your website or blog to Snap, a search engine that allows you see preview images of search results on a separate viewing panel before you click on them to visit the website.

I’ve recently discovered this nifty search engine and was a little amazed to find that Dosh Dosh wasn’t indexed and included in their search results at all. I’ve tried searches for the blog title and URL but nothing came up.

I dugg around their website a little, found their site submission form somewhere in their FAQ and submitted Dosh Dosh. This was a few weeks ago and I’ve received around 8 visitors from Snap since.

Not outstanding traffic but somewhat expected from a relatively new but fast growing search engine which saw around 12 million searches in March 2007.

I’ve just checked the search results pages and noticed that only four pages from Dosh Dosh were indexed, which was rather disappointing. This probably accounts for the poor search traffic that I’ve received from Snap so far.

Reading their help section or blog yielded no clues as to how Snap actually ranks their search results. Hopefully someone from Snap can head on over and offer some insight on the factors which determine how Snap indexes and rank various websites.

Snap Image Search: Useful Tool for Designers & Bloggers

I do however love using Snap’s Image Search to look for specific images. The image browsing functionality is superior to the major search engines because it allows for very efficient and fast browsing through the mouse scroll wheel.

You can even choose to filter your search by viewing only black and white images. Very cool. The only drawback (or some would say advantage) is the low volume of image results.

For example, an image search for ‘cow’ on Snap gives you around 300,000 results while a similar search on Google gives you 2.8 million pictures.

Snap’s Image Search tool will probably be very useful for bloggers or web designers who need to find that specific image to complement their template design or blog post.

Other Free Search Engine Submissions..

Do note that you can also submit your website or blog to over 20+ search engines each at both Submit Express and Free Web Submission.

The submission process takes 30 seconds and it might be useful if you’ve got a new website or never gotten any traffic from the various listed search engines before.

The benefits of increasing search engine traffic to any website are many. For online retailers and affiliate marketers, this means a higher potential for greater product sales and referral commissions.

For the average blogger, the increase in search engine traffic means a bigger audience and possibly more long term profit from the display of on-site or privately arranged advertisements.

Understanding how to consistently send more search engine traffic to your website requires an appreciation of the Long Tail theory and subsequently the effective manipulation of traffic-directing long tail keywords.

First coined in by Chris Anderson in a seminal 2004 article in Wired Magazine , the Long Tail is a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.

Applying this theory to mass market retailers like Amazon , Anderson suggests that catering to minority tastes and making low-demand products consistently available will allow businesses to achieve higher profit margins, than if they were to solely focus on high-demand/popular products.

Here is the Long Tail in a Nutshell:

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.

In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

When applied to websites and search engine traffic/marketing, it simply means that most websites are likely to receive most of their search engine visitors through a variety of low-volume search queries instead of a handful of major keywords.

Therefore focusing on developing the keywords which receive lower volumes of search traffic will lead to an increase in the overall amount of visitors from search engines to your website.

What are Long Tail keywords?

Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at your website. These longtail keywords are much more targeted than the general or main keyword topic and they literally embody a visitor’s need for specific information.

Here is an example. ‘Credit Cards‘ is the general keyword topic and long tail keywords within this niche includes terms such as the following:

• credit cards for people with bad credit
• list of low interest credit cards
• benefits of small business credit cards
• good canadian credit cards for students

These long tail keywords are actual search queries, therefore optimizing your site and creating content to match these search queries will allow you to attract visitors who search for information via these and similar search terms.

Benefits of Long Tail keywords

Here are four main reasons why you should consider optimizing your website for long tail keywords:

• Long tail keywords lead to higher conversions. Visitors arriving through multi-phrase search queries might be more likely to make purchases or convert on affiliate programs or recommendations. By targeting these longtail phrases, you are effectively targeting a market of potential buyers.
• Long tail Keywords are Easier to rank. It is much easier to make your website rank well on search engines for longtail keywords because of the generally weaker competition.
• More Visitors to your website. Targeting long tail keywords will gradually lead to more search engine traffic because you’ll have a lot of pages indexed and ranking for specific phrases related to your website/business. This means increased visibility and therefore a much larger amount of search engine traffic.
• Higher monetization potential. Search engine visitors are very valuable because they are targeted individuals who are seeking specific information and hence are more likely to click on contextual ads or subscribe to your site newsletter or blog feed. This grows your audience and allows you greater monetization potential in the long run through product sales or the use of third-party ad networks.

Five Ways to Find and Target Your Long Tail Keywords

Here is a list of five methods you can use to discover the long tail keywords that are relevant to your website and niche. These methods consist of effectively utilizing several online web tools as well as basic content development tactics.

1. Keyword Analytic and Tracking Programs

HitTail and 103bees are two keyword/analytic programs you can use on your website. You’ll just need to drop a few lines of code in your site template and both programs will start to suggest specific long-tail keywords you can use. They can be considered some sort of a lazy and semi-passive way to develop a range of long tail keywords.

I’ve personally tried both analytic packages for several weeks and didn’t find them to be really useful because of several reasons:

• Poor Keyword management interface. If your site receives a lot of search traffic, the analytic programs will give you a lot of suggestions, sometimes far too many for you to implement.

  Filtering and selecting specific keywords from the list presented still requires some degree of time and work, not to mention that the weak interface makes it impossible to group, sort and tag keywords according to specific to-do time frames and priorities.

• No built-in search volume measure for each keyword phrase they suggest. You might want to run the list of long tail keyword suggestions you receive through a search volume analyzer to find out which one to prioritize.

  Links to free keyword tracker programs like Wordtracker and the ability to sort the keywords according to approximate search volumes would have be very useful indeed.

• Weak performance for new sites. If you’ve just started a new website or blog, these packages will not help because if you don’t have any search hits, you won’t get any keyword suggestions.

  It also means that even if you start getting a little search traffic, the keywords suggestion will come rather slowly. This doesn’t allow you to plan and create content in advance to match your search marketing campaigns.

However if you are pressed for time or am unwilling to do research on your own, these analytic packages might come in handy.

If I were to pick one program to use, I would go with 103bees because they offer more statistical features than HitTail while acting as a SERPs tracker which enables you to monitor how your keywords are ranking on the search engines.

HitTail only allows one website per account so if you want an analytics tool for several websites, 103 bees would be better as they allow you integrate and monitor multiple websites within the same interface.

2. Internal On-Site Search Boxes.

Monitor what keyword phrases users are searching for on your website and create pages with these exact keywords and variations of these keyword phrases. This is a passive and useful way of developing long tail keyword rich webpages.

Your visitors are effectively doing all the research for you and their search behavior usually corresponds in some way to the general public’s search habits.

3. Online Keyword Research Tools

In my previous article on how to pick on your blog niche?, I’ve written about how keyword research tools such as the Google Adwords Keyword Tool and SEO Book Keyword Suggestion Tool can help you determine the profitability of a niche.

These tools can also help you to develop a broad range of secondary keywords when you type in a core keyword such as ‘credit cards’. Both of these tools will give you a long list of tools sorted according to their search volume.

For example, here’s a query for the keyword ‘credit cards’ on both Adwords and the SEO Book tool:

These keywords and phrases are components of long tail keywords you should target. What you should do is to keep a list of these keywords in an accessible document and when you write any article, be sure to include at least one of these keywords as your title tag.

This can be done systematically and you should go through the entire list at least once or twice.You should connect these keywords with a variety of phrases which are similar to search queries.

For instance, if I were to use the first few items on the Adwords list above for ‘credit cards’, I would include specific phrases before or after the keywords.

Here are some examples of possible page titles:

• How to pick a credit card
• 4 ways to apply for a credit card
• Bad credit cards to avoid

Another tool you can use is Google Suggest, a search box which guesses what you are typing in it and offers suggestions in real time. This uses data from the overall popularity of searches it sees and can be a useful way to narrow down your searches to specific keyword niches.

Note that these keyword suggestions are not longtails but rather categorical keywords which each contain a whole bunch of long tail keyword phrases. Google suggest should only be used to narrow down your search so you can do further analysis through keyword tools or competitor analysis.

If you are using Firefox as a browser, I highly recommend installing the Customize Google extension because it allows you to have Google Suggest functionality on the usual Google search boxes as well.

4. Competitor Analysis: Finding their Long Tail Keywords

Learning how your competitor gets traffic to their website is a powerful strategy because your competitor has already targeted a whole bunch of long tail keywords. You’ll only need to optimize your site and create new pages which target these keywords as well.

Depending on your overall link profile, on-site optimization and site strength, you will stand a chance of ranking better than your competitor on the search engines.

There are two ways to find your competitors keywords. One is to visit their websites and analyze their webpages, check out their title and meta tags, along with their backlinks if you have the time. The benefit of this detailed research is that you’ll come to understand your competitors a lot better.

A faster method to perform competitor keyword analysis would be to use free online keyword parsing tools like SEODigger, which allows you to immediately find out which keywords your competitor is targeting by simply inputing their site URL.

SEODigger can be inaccurate when it comes to actual keyword ranks but is generally useful as it shows you various keywords which your competitors are ranking for at the moment.

5. Natural Long Tail Keyword Development

This is the simplest way to develop long tail keywords because it doesn’t require much research at all. All you have to do is to make sure that you update your website or blog more frequently by adding new webpages and core keyword-friendly content.

The key emphasis here is frequency. If you’ve just started a new blog, get it indexed by Google first and then and post as frequently as possible to increase your content visibility on the search engines.

A high frequency of blog posts, each with specific variations of your keywords will help you to gradually get more search traffic.

Dosh Dosh’s Long Tail Keyword Development Strategy

To make things easier for you, I’ve broken down the procedure of finding and developing your long tail keywords into a simple five step process. By following this strategy, you should be able to effectively grow the amount of search traffic you receive daily.

1. Enter your core keywords in the Adwords Keyword Suggestion tool. Download the entire list in a text or excel format.
2. Perform competitor analysis manually or through SEO Digger.
3. Compile in one list, all the longtail keywords from both of the above steps.
4. Start to create webpages or blog posts and include at least one keyword + a phrase in the title.
5. Optional: Set up an keyword analytics package to receive keyword suggestions and track existing keyword performance

Final Thoughts

This article on using Long Tail keywords to attract more search traffic is an companion piece to my series, because niche blogs require consistent search traffic for effective growth and monetization.

If you already own several blogs in profitable niches, these tips on long tail keywords will undoubtedly increase the amount of traffic you receive from search engines.

It has worked remarkably well for me and I’m absolutely confident that you’ll see the same improvement in search traffic figures as well.

New websites need links to develop any sort of search engine visibility. Links pointing to a new website can get it indexed and help it to start ranking for low to medium competition.

These keywords will send visitors searching for information on a specific topic to your website and allows you gain a new reader or make some money from whatever affiliate program or ad scheme you are running.

I’ve recently set up several websites for some friends and link building was my main concern because I needed links for the webpages to be indexed and start showing up in the search engine.

I’ve previously written about the best way to traffic to your website and this article complements that by focusing on ways you can use to quickly acquire some links that will help your website.

15 Link Building Strategies for New Websites

This collection of link building tips are likely to guarantee that you will receive free links from already established websites. This differs from content-oriented development strategies which hope to gradually attract natural editorial links.

These link building tips focus more on targeted link placement or link insertion, whereby you are likely to control the specific anchor text used. Some of them include agreements made with others and others involve one-way action on your part.

1. Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter. Here’s a list of web directories you can use. You can also find some blog directories here.
2. Submit Press Releases to PR sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link. I recommend using PRWeb and PRLeap.
3. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. You can find link partners by emailing them directly or searching through webmaster forums.
4. Squidoo Lenses. A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.
5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites. Here is a list of article directories, sorted by Alexa and PageRank.
6. Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future.
7. Social Bookmarking/Voting Websites. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed. 3spots has the biggest list of social voting and bookmarking websites I’ve seen so far.
8. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.
9. Create a Tool, Theme or Widget. Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.
10. Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like Wordpress.com, Blogger and Xanga. Link to specific webpages on your website.
11. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.
12. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.
13. Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee’s site. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.
14. Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival or meme but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.
15. Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting, translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.

This list is by no means comprehensive but are just some of the off-site methods I use to build links for very new websites.