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Why Don't People Read Your Blog?

Posted by awiopian at Friday, May 2, 2008
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by Yaro Starak - The Blog Traffic King

Why does it seem that some bloggers have all the traffic and others are lucky if they have about 10 visitors per day? You may write regular content for your blog but because no one reads it you feel like you are wasting your time.

All blogs are not created equal. Guy Kawasaki started blogging and a few weeks after launching
he had over 4000 daily readers.

Guy is a famous author and business speaker so he had the benefit of lots of other bloggers and
media spreading the word for him. Chances are you don't have this advantage. I didn't, I had to earn my traffic the hard way.

Blogging is like starting your own print fanzine. First you put the hard work in, gather a
collection of articles, images and other content and launch your new publication. Once the first
issue is ready it's time to get out there and show it to everyone.

You won't have a marketing budget or the benefits of a public relations officer drumming up free
publicity for you. You have to do all this for yourself. You wear all the hats for your blog -
author, publisher, marketer and public relations.

This is where a lot of bloggers fail. Often they produce good content but they don't know how to
market their blog. They don't know where the best places are to drum up traffic and use "shotgun" tactics - haphazardly shooting for traffic all over the place using as many random methods as possible with no thought into exactly what is the smart way to get traffic. No methodology. No process.

START AT THE BEGINNING

The first step in blog traffic building is accepting the fact that you will have to work for
your traffic. No one is going to do it for you. No one is going to help you. Your blog is your baby
and you are a single parent, solely responsible for it's growth.

Are you okay with that? Do you accept the burdens?

Yes? Good! Okay, let's move forward.

Blog traffic building begins, just like a magazine, by creating something worth reading. You
would never go out and hand out copies of your fanzine if it had only one or two articles in it.

Before we even talk about finding readers for your blog you have to ask whether the readers you are chasing will read your blog once they get there.

Is your blog AMAZING? Do you have great content?
Do you even know what great content is?

Take a good look at your blog and review whether your starting content is worthy enough to capture and retain the attention of readers.

If you just switched the "on" button for your blog then there is only one thing you need to worry
about. Forget about traffic. Sit down, get your writers hat on and start writing articles.

If you haven't done so already, cover at least these topics before properly launching your blog -

1. Your About Page

Who are you? What you are blogging about and what would a reader of your blog benefit from?

2. Your Contacts Page

Be certain to make it very easy to get in touch with you and if possible include a nice smiley picture of your face. Include a very clear 'contact me' link on your blog or list your email
address on your front page and offer more extended content details in a specific sub-page.

Other possible contact details include phone numbers, mailing addresses, Skype, MSN Messenger, AOL, your Linked-In or MySpace account - anything you feel comfortable making available to the public.


3. Pillar Articles

I'll introduce you to the concept of pillar articles soon, but for the moment you need to
start working on some nice fat juicy meaty...okay, you get the picture....solid articles. Something
substantial. Something worth reading that teaches your audience about the subjects relevant to your blog topic. Not just news reposts from other websites. This is original content from your
brain.

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